With respect to blogs, isolation is the process of organizing related information on your site as a whole. This silo structure is often traced before a website is launched. The silo structure in SEO is a type of website architecture in which content on a specific topic is grouped, isolated and interlinked. This creates clean and distinct sections of related content on your website.
As you link posts from the silo pages, the link flow will flow throughout the silo structure within the topic. By nesting subtopics within a content silo, you're indicating to search engines that your website has thematic authority for that topic. With the simplified silo structure, let's look at some of the simple best practices for planning and structuring a website with SEO in mind. Since you'll create most of the backlinks to the silo pages and continue to flow down the secondary pages, segmenting a high-volume keyword is very essential for silo pages.
Before implementing a silo on your site, it's very important to create a mind map or at least an outline of the silo structure you want to present. However, and this is a crucial point, the content of one silo does not link to the content of another silo. And a website that has a content silo for “restaurants in Paris” is more likely to do so than a website that only includes a restaurant in Paris. In fact, if a page in a silo attracts a lot of high-quality backlinks that increase public relations, part of that PR is shared with other pages in the silo through internal links.
On my website I have a blog and I want to clearly understand how to use it for a correct silo structure. As you can see in the screenshot above, it's very easy to find ideas for silo pages by browsing popular websites and forums in your niche. I suggest that you use breadcrumbs when using silos to give Google a better understanding of the structure of silos. The main problem with the SEO silo structure is that it prohibits linking relevant contextual opportunities outside the silo.
You can see that each silo consists of a main silo page and related content, all of which are interconnected. Your website may not contain an inventory of products, but it's still a good idea to organize your content in a silo structure.
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